Military Community Marketing to Know in 2022 with MilSpouse & Trend Lab Founder Yasmin George

KP: 0:29

This episode is powered by act now education, go to www dot ATT now education.com For free comprehensive educational resources and opportunities for active duty veterans, military spouses, and children. Warriors fall in, it's time for formation. It's great to be back on the mic. I know it took a couple of weeks off. But today we are joined with an exciting marketing strategist, an international business coach and a speaker. In 2018, this military spouse that we have on our show today started her own business called trend lab. Now she's been a facilitator for bunker labs, and currently operates in his as an advisor for academic education as well. Which as you might know, from listening to this show, is a major supporter behind the morning formation Podcast. Today, we're joined with Yasmin George, and she's going to talk to us about branding and things our military community can do better to increase their overall reputation to become aligned with building authority, and leadership. Yasmin, thank you for joining us on the morning formation.

Yasmin George: 1:40

Thank you for having me. I'm excited to be here.

KP: 1:43

It's an absolute honor. And it was an absolute honor to have met you last weekend as well. And, and got to see your hood, your, your local restaurants and your local festivities going on around there. So you know, you're the first act now, team member that I've actually met in person. So quite, it was quite exciting. And you know, outside of around the LA or the Philadelphia airport, I typically don't get out all that much. So it was great to get out and see Philadelphia and meet an outstanding member of the academic education team as well.

Yasmin George: 2:18

Well, Phil is glad to have you now. But it's it's pretty, you know, when you work with a virtual team, obviously, we have all a lot of great friendships, but when you meet each other in person, it's just a different energy. And it's it's such a awesome experience to you know, be able to really connect in person. So I had a lot of fun. So hopefully, yeah, silly. Timeout. But it was really great to like, just hang in meet.

KP: 2:45

I think a lot of the I think a lot of the act, no education team really have a lot of things in common. And I think that's what helps helps bond us together. So it was great to, to meet you in person. And like you said, we get that energy as far as ideas and content and overall passion for what we do. And, you know, as your experience, you know, with being an act, no education team member and being a military spouse, you know, in your opinion, Yasmin, what's the number one thing that you think our military community could do better to build their own brand, you've worked with bunker labs before, you've you've interacted and connected with so many folks in the military community? You know, what can they do to better build their brand, whether it's them looking for a career or to start their own business?

Yasmin George: 3:30

That's a really good question. And there's a few things but I would say the one most important thing is to be a very fast acting, resourceful problem solver, with a really good attitude. Because whether you are looking for a new job in your interviewing, that's one of the things that employers look for, right? They want to know, what can you do to solve a problem? You know, how would you handle the problem? And what's your personality or attitude to be able to do that? And, you know, that's why you get really interesting questions during interviews, like Sell me this pen. And because it's not necessarily what the answer is, but it's how you arrive to that answer. Right. And same with if you're starting a business, a business is all about problem solving. It's never smooth sailing. And we always think that when we start the business, like, Hey, as long as you just get to this one point, then it'll be smooth sailing from there until you get to the next level problem that you have to solve. So you have to be okay with problem solving. And the best way to be a really good problem solver is to act fast and be very resourceful. And then if you don't have a good attitude with it, then it's, you're just gonna drain yourself and the people around you, and you're just not going to get the momentum you need. And so be a problem solver. And I think people from the military community, they are that, right? They were taught to do that. Whether you're, you know, your active duty or reserve or you're a military spouse, you just gotta learn to just go with the flow, make the best of things and figure things out as you go along. And I think that is like the number one skill because then people will also know you as that's like, oh, I can rely on KP because he'll figure it out. He's reliable, and He usually comes out with a really great result. But the also the other thing is that you want to be able to not be afraid to fail. You want to be able to fail forward. as quickly as possible. So it just builds up your strength, your resiliency to new types of problems as well. And so again, I would just say it's problem solving and act quickly. Don't mull on it for too long, but have the right resources to help you through it. And great attitude.

KP: 5:49

Yeah, a lot of those things are things that were taught in the military already. But it seems like for some reason, when we move on and beyond the uniform, we tend to forget sort of who we are, and that we are very resilient. We're folks that actually think on their feet, military spouses included. And I love what you said about failing forward, because I mentioned that during one of my meetings with Toastmasters, and everybody in the meeting was like, oh, you know, because failing is such a negative thing, that I it's so funny, because I mentioned I talked to someone the other day about interviewing. And, you know, I was given examples of how to answer questions during an interview. And I asked her, I said, So tell me, tell me a time when you failed. And she's like, I've never I've never failed. And I was like, You know what, interview over with Get out of here. I was like, you failed, everybody's failed. It's okay to fail. So I love that you said failing forward, because I have failed before. And I've had to pick myself up you have everyone has. So that awesome. I really appreciate the insight that you gave on that, because that's certainly something that we need to understand and make sure that we are okay with going through those obstacles and going through that cycle as well. It's important, isn't it? Exactly, exactly. 100%? Like, it's okay to fail. Just pick yourself up, learn your lessons and keep moving on. Right?

Yasmin George: 7:15

Yeah, absolutely. Well, there's an interview business, anything friendships, like, there's so many things that you can apply that to, but as long as you take the lesson from it, and carry it forward, then exactly, you know, you're, you're almost guaranteed to be successful online, the only thing that's going to stop you from success is stopping.

KP: 7:39

Exactly, exactly losing your vision, giving up tapping out, whatever you want to call it. Right? You I think that's the best thing that you mentioned, besides thinking on your feet, and, and, you know, staying motivated and whatnot is it can be difficult at times, but you know what it's like they always say you never, you never fully appreciate or understand the happy times until you have to deal with the law and the sad times. And so it's the same thing with failing forward, man, you just got to keep moving on and being strong and being resilient. And that's who we are as a military community. So, you know, it's so great, because in, you know, 2022 years, when we have all these different social platforms out there, you know, back in the 80s, if you wanted to get advertisement, you had to pay for the newspaper, billboards, and some of the millennials, not the millennials, the Gen Xers want to understand any of that, because they were born into social media. You know, social media is great, because we can advertise for ourselves for free. And a lot of military folks in the military community right now are using social media to help advertise themselves, whether it be on LinkedIn, for their resumes, or for their businesses on Instagram, or Tiktok. Do you? What strategy do you have for folks out there looking to grow their social media, such as gaining more leads more followers? What advice would you have for folks out there who are sort of new to a social media platform looking to grow their business or their online reputation overall?

Yasmin George: 9:07

Well, it's really all about content, right? People buy people. And so who are you who's behind it, people want to buy from people they trust, more than knowing and liking they trust. And then obviously, they want to be able to feel like they know you a little bit more, which lends itself to trusting people, but have some type of content strategy. And also, when you're coming up with content, you want to make sure that a lot of the content is useful, that they can actually feel like they can apply it themselves. And then batching, that content to keep consistency going. And also just scheduling it out. So you don't have to think about it. So that would be the first way. But also you want to be able to capture those leads as well because you're only renting the audience you're renting their attention span. So if you're trying to gloat grow your audience, it's really just be interesting. And align who you are with who your audiences and what they would also like and just have that that information and consistency out there. And then also, you can partner with other influencers, or a potential doing lives or trainings, things like of that sort, because that'll give you more it'll give you a lot more. I guess. What's the word I'm trying to look for? have access to more people than other than your audience, right. So you're you're opening up your your audience flow. And that's a fun way also to make it a little bit more interesting and more dynamic when you have more people that you can talk to, and include in into the audience, the audience that you have. So I would say those two things, but just, you know, people buy people. And that's the biggest thing and be interesting about it. And I think you'll be able to grow that that following a lot quicker. But there are other strategies and tactics, that you can also do, like, start following people that you think would be your ideal audience so that they follow you back and keep adding to your content machine.

KP: 11:10

Yeah, I totally agree with what you're saying. Trust is certainly important. Because you may not think it's anything when somebody follows you. But in reality, it is because time is money. And with a world full of folks out there that are trying to grab those eyeballs for a certain amount of time, you know, for the entire video for the entire social media platform. You know, folks out there like I know, for myself, that when I see something that's interesting to me, I will actually go and look at their profile and see is this person consistent? Like, can I trust this person to post on a regular basis? And is this person authentic? And, you know, it's interesting, Yasmin, because the other day, I was listening to a podcast. And one of the things that this person was talking about, his name is Andy pizza. And he, he's out of Columbus, Ohio, and he runs a podcast about being creative. And he was talking about the fabric of who you are following your category or your niche that you're in. And I started thinking about myself. And one of the things that I believe that I am perfect for this space that I'm in right now, is because I look back as far as I can remember, from the day that I was born to being an adult, I was born a military brat next to a military base in Schofield Barracks, Hawaii, I was, you know, raised typical military brat moving around a lot. And then I went into the military myself, and I feel like wow, like, I never thought about it in that concept that it goes back that far. So when you're talking about, you know, connecting with people, and also being who you are, and and, you know, I really think that that resonates with me. And I, overall, when you're talking about connecting with people, I think it's really important if you're looking to be creative, as well. So

Yasmin George: 13:04

absolutely, that's like the number one thing. There's other things that practically you can also do to grow your following, which is using data to make your decisions, right. So when you're posting things, look at the metrics around it, and keep doing what's working, or follow other influences in your space, see what they're doing and model it not copy. But if they're doing more videos, or they're doing 15 Second reels, versus three minute videos, things like that will give you a better idea. So that way, you don't feel like you're unnecessarily throwing spaghetti on the wall, as well. So I mean, there's there's a lot of little things, but you know, primarily, it's, it's you, who are you? What's your story? Why should they want to listen to you? And how can they connect with you, that's really what it is, it's connection.

KP: 13:50

Definitely, definitely, you have to be able to stomach whatever it is that you're doing every day, and have enough passion to think about it when you go to sleep at night and wake up in the morning and throughout your day. So I certainly agree with that as well, the analytics is really important as well. And that's something that, you know, folks like you are really, really great at as far as taking a look at and you've we've talked about that before, like the whole back end of, of the social media platforms is something that, that you kind of enjoy doing. And and, and that's that, to me, that's the toughest part. So

Yasmin George: 14:22

you know, being the face of the company, and then also doing like backend operations, and it is tough doing a lot of it. But if you get into a rhythm, then you can hire someone and offload that to them be able to have you focus on what you're really good at what you enjoy. So,

KP: 14:40

totally. So Yasmin, would you mind talking to us about who has been your inspiration when it comes to marketing? And what tactics or lessons have you learned? From your time being in this space? Overall? foundationally

Yasmin George: 14:56

yeah, that's, that's, I love that question. Because I've been in marketing my entire career, I've worked for corporate 500 startup companies that were run by a lot of corporate people. And you know, I went to school for marketing as well, but a lot of those very traditional, and everything that I was trying to do that was different wasn't always accepted, or I got a lot of pushback. And so as I started to venture out on my own, you know, one of the things that you do when you start your own anything is that you just do a lot of research and education and I stumbled upon to to individual holes that I'm very grateful for, because everything just started to like, come together. And the dots were all connected. But it was Steve Larson, who's also a Army vet. And he's a coach of mine. And as well as Russell Brunson, who was a mentor and coach of Steve's, where Russell really, on a first name basis with him, he introduced and made online sales funnels normal and available to a lot of people, which pretty much means that you have more accessibility to making more money and to your audience. And the way he he, he's got this gift for simplifying a lot of marketing. But so in terms of Steve, one of the things that I really appreciate about Steve was, and even Russell two, but Steve was a lot more in depth in terms of understanding the foundations of marketing. So outside of the internet, when the internet started, how did marketing really work before the internet came out. So old school marketers, and Russell also talks a lot about this, and a lot of his books that he has, but it's, you know, using psychology and foundational principles and applying it to things that can help speed up your, your success, whether it's getting more customers having access to them making more money. And that's what's really important, because marketing is all about psychology. And it's about human behaviors, and then patterns, identifying these patterns and applying them. And people behave differently in different mediums. So whether it's online, in person over the phone, and so you need to understand where your audiences at what channels they use, what patterns that I use, and what are the psychology behind their behaviors, and you then start assimilating your strategy and tactics to that. And so when you understand that foundationally, then it doesn't matter what the next thing is, you just adjust a little bit, but you understand what drives people to buy and to motivate them.

KP: 17:26

Yeah, that's, that's a huge ceiling. The breakthrough right there is just trying to figure out, you know, what drives what motivates them, because man, it's so competitive out there, isn't it?

Yasmin George: 17:36

It's very competitive. And that's where, from, like, near our previous conversation about people buying people connection, do they trust you, that matters a lot. And social media is great, because it gives people direct access to you, whatever way that you know, you want to put yourself out there. But if people can really feel like they get to know you over time, and this is the other thing about marketing that most people don't really want to say they don't like about it is that it does take time sometimes, you know, in terms of nurturing people. And a lot of times people think, well, let me just post something online, and they should come. Right. And it doesn't work that way. Sometimes it does, that's more of the, the exception, not the rule. But it there's a lot of testing that needs to be involved in marketing, and you have to be patient, because you need to test it's kind of like failing forward in marketing as well put stuff out there, test it out, see if it works if it doesn't change one variable at a time and see how that does. And so there is a framework, there's a strategy behind all of that, but it's a lot of it is is testing and patience. That's not you know, that doesn't go well with with many people, right? But no, you have no other choice.

KP: 18:47

Right? Now you don't I mean, you really don't is trial, trial and error, trial and error, keep trying or I mean, the Wright brothers, they didn't get it right on the first time, right when they were trying to fly. And that's sort of how it is right now. And that sort of that is how it is, when it's you're trying to build your own brand and your marketing for yourself, especially if you don't have the background, and you're trying to figure it out. I know when I started podcasting, I started out with a USB microphone. And then I started out, you know, using wired ages, it was just this evolution of process of trying to figure out how do I do this, I had horrible recordings, I had great recordings I had such it was so frustrating, because you I would waste I would literally waste so much time just in trials and failing and coming back at it. And there's so many times I thought, Man, I should just quit. And you know, you got to ask yourself at that point, look yourself in the mirror, like is this something that I really want to do? And, you know, fortunately, I was able to connect with folks like you and Jay from academic education and, and you're able to motivate me as well. So going back to what you said earlier, that connection is really important because you guys helped keep me in the game when I kind of had my head below water and I was looking at you know, maybe thinking about doing something else other than this but so I really appreciate you being part of my team and being and me being part of your circle as well. And you

Yasmin George: 20:08

taught me so many times so I feeling's definitely mutual. For sure. Yeah, but I mean that like you make a really good point, right? Like we all we go on this entrepreneur journey. We all have those moments where we're like, man, is this what I really want to do? Because we hit these walls constantly and that again goes back to we are Problem solvers. And so if we really want success, it's up to us. If we don't succeed, it's really because of us. It has nothing to do most times it has nothing to do with circumstances with situation. It's really like, are we willing to keep going? Are we willing to change stuff about ourselves that require us to be better and grow? And so yeah, it's, it's definitely a test. But it's very, very much worth it. If you keep going.

KP: 21:03

Yeah, yeah. You know, it's like little man used to tell me nothing happens overnight. And,

Yasmin George: 21:08

and it was easy, everyone would do it.

KP: 21:10

Yes, yes. Exactly. Exactly. And, you know, going forward, you know, and 2022 things have been quite interesting. In your opinion, and from your experience, 2022 2023 2024 What do you see taking place with marketing, going into the future?

Yasmin George: 21:30

Well, there's gonna be a lot more noise, right. There's our there's already a lot of noise with all the content that's out there. I know, one of the things that is just getting pushed even more so our videos, right? Instagram, not too long ago said, Hey, we're not a picture platform or video platform, and you got tick tock. And the attention spans are shorter, right. So when you're using those types of platforms, like Instagram, tick tock, they want short, quick content to keep people's attention. And then you have YouTube where they're also they're doing shorts, where they're short reels, like in YouTube, but then they have longer ones. And so obviously, there's a lot more of it pushed for video, and then adding high value content, interesting content, fun content, you know, kind of inter intertwine educational and entertainment. And it's, yeah, who knows what the next thing is gonna be? Maybe it's gonna be holograms, but that might be in like, you know, 20 years or so. But it's really, how can you it's just all about connecting, how can you get easier, easier access to your audience? How can you connect with them? And video is the best way to get that. So that's where I see it going. And it's a lot more personalization.

KP: 22:48

For sure, yeah. Yeah. I mean, I tell you, it's hard to think back. But think back to 9899. When I graduated high school, what type of internet? What type of social media did we have? It was almost non existent in itself. And, you know, to where we are now you're talking about holograms, and they've got the metaverse around the corner. And it's just it's absolutely insane and mind blowing to think about where we're going to be in the future and how things are going to work for marketing. And it's all about making sure that you stay up with things because like I've been trying to tackle other platforms like Tiktok. And something just as simple as that, like understanding how to edit and how it works. And you know, what makes that pulse and what makes that algorithm work, man is challenging. I can't imagine like going into even greater, deeper technologies going into the future, like you're talking about holograms, and even the metaverse and also the crazy stuff. So, man, hang on to your seats, because I think we're in for it here in the next five or 10 years with where we're going to be with the internet and everything just evolution of our overall systems that we have.

Yasmin George: 23:59

Yeah, absolutely. But then that goes back to an earlier comment and point that we were talking about, which is the foundations are still the same when it comes to psychology, that the channel is going to be different, whether it's video, whether it's you know, images, or holographic, whatever, but it's all around the psychology. And that's not that's not going to change. So if you understand that and under, understand who your audience is what they really want, you're just going to apply it to a different platform and understand the tactics of that platform. And so that's why it's even more important to understand the psychology and look at the patterns where people are behaving in certain ways. How do they how do they buy now what's what's the way they want to buys? Now we have like the phones where you don't even have to take out your credit card, right? Just double click on your phone and you can pay. And so it's just how can you make things more convenient and useful. And that's usually what is the game?

KP: 24:53

Yeah, no, you're 100% Correct. It's all about the basics. And you can you can break that down into sports. You can break that down into I used to do Brazilian jujitsu quite a bit. It's all about the basics. Anyone will tell you it's all about 101 basics. And when you're talking about the psychology, if you don't have that and you don't understand, you know your brand, and people in general, you don't have anything you're just a creative mind with that's empty as far as content goes. So you're excellent, excellent advice and you know you operate a a business called trend lab. I'd like to know for folks out there listening right now, when they align themselves with you and your business trend labs, what are they getting out of that? What can they expect to get from Yasmin George, when they're working with you and your business?

Yasmin George: 25:47

Well, it comes down to the foundation. So I initially started out when I was mentoring on my own as a marketing agency. Because I was like, Well, what do people want, they all say, Oh, I just want leads. So I did a lot of social media ads, and drove leads to them. But what I found was that they still didn't understand the strategy behind their business, they didn't really understand who their customers are. And so I wanted to help solve that problem of you, as you know, most businesses, they don't, they don't last beyond a couple years or five years. And so marketing, I know, is a huge component, that there's a gap that most people don't understand entrepreneurs. So I wanted to help with that psychology and the strategy and helping them understand how can they apply that to their business and helping them create a business model so that they can make more long term. And so when I work with my clients, it's really about understanding, you know, what they will actually want in their life, their life goals, because your your business should work for your life and not the other way around. That's how people get drained and burnt out, and then they don't succeed or last down the line. And so aligning yourself with what you want, what you're not for your business. And then how do you make that happen, using marketing using the strategy and the tactics that actually work. And so when you get that clarity, it becomes a lot easier to push forward, instead of just throwing spaghetti on the wall. That's the analogy I like to use all time, because that's what happens when it comes to marketing. And knowing your customers. So in depth that, as you build rapport with them, they're going to say, Well, hey, you helped me solve this one problem, what's the next problem that they're gonna have, and you can stay a step ahead, so that way, you keep them in your ecosystem. And so you become this, I don't say one stop shop, but they feel like they can trust you, because you're really helping them down the line. So it's more than just one tactic of hey, how to do do well on Instagram and social media. But it's more of like, how do you have a sustaining business model, and applying marketing to get that sustained business model.

KP: 27:52

So it sounds like what they can get as they're gonna get folks coming through their doors. But then they're also going to get the infrastructure, the shelving, the overall template on how to keep folks there in the store. But then for not just for a time, purchase, get out, but to keep solving problems for folks out there. So it just sounds like overall from start to finish, that it's a winning situation when they're working with trend lab and Yasmina is that right?

Yasmin George: 28:22

Yeah, that's the idea, right. And so it's just like a personal trainer, I can tell you exactly what you need to do, and show you what you need to do guide you through it, but you have to do the hard work of maintaining it. And that's where a lot of people struggle as well, because it's, again, like working out, it's like you need to build up that stamina, to do something different or think differently. But the idea is, you are the head of your company, you should understand the language, you don't need to work in your business, you want to be able to work on it. So you want to be able to offload a lot of the marketing to someone else. But you need to understand the language enough to be able to give direction and strategy because that's what they're looking to you for. And so, my my, what I really focus on is figuring out how can you be the head of your company working on your business, not in it, using data using strategy and tactics, and then back and back and operations to make sure you have a marketing machine that makes you money? So

KP: 29:22

I never thought about that before a personal trainer. You're exactly right. It's funny, I just went to a personal trainer yesterday to learn kettlebells. And I got all this information. And now it's up to me to use it right. So that's that's a perfect, perfect example. And just just to round things off here, towards the end of our episode, you know, I want to talk Yasmin about your role with acne education. And how was your recent campaign with the overall organization?

Yasmin George: 29:48

Yeah, first of all, act now is awesome. Jay is awesome. I met Jay a few years ago, and he was very pivotal in helping me transition into the coaching and consulting company, as well. And so he's, you know, I'm gonna take a minute to talk about him like he's such a genuine guy, his vision and his care for our military community. You can just it you can just feel it, and it definitely extends among the entire community because everyone, strangers are just helping each other out in our group. And in terms of, you know, what we've been doing, you know, obviously, we are a fully volunteer based, or team and meeting people like you And, and Nicki and Nicole and Tara, like, everybody's just really awesome. And so we're trying to focus on growing the community community and expanding out to other groups, whether it's reservists and military spouses. And we recently just did a campaign for military spouses, which was really excited to be a part of and run that. And it's to help them really realize their potential that there are opportunities out there for them. There are a lot of mentors and organizations that are specifically for them to help them grow personally, professionally. And in their current situation. And it was really awesome working with, we have some new volunteers that joined us to help us with this campaign. We had some, you know, our board members. And so it was a really great project that we worked on for about six weeks, and we did a full launch campaign to get as many military spouses as you could in that short period of time. And obviously, it's gonna be an ongoing initiative to help. As many we were trying to get 1000 military spouses within a short period of time, we didn't necessarily hit the mark. But what we did is we did set a precedence, that this is a continued ongoing operation for us to really help our military spouse, community. And yeah, it's been it's been great and was a partnership with ACP, American corporate partners to get them the guidance and the mentors, mentorship that they need. And, you know, I think mentorship is extremely crucial whether you're trying to get a job or start a business. So that was a perfect, it was perfect balance. To get people going to help our team also grow internally.

KP: 32:14

Yeah, I agree. 100% I was part of that campaign.

Yasmin George: 32:19

Yeah. So, so grateful to you.

KP: 32:22

No, no, no, no, no, no, no, no, I learned a lot. I appreciate team though. You're definitely a great team. I appreciate you letting me be a part of it. And you also helping me out with that too, because I unlocked and opened doors that I did not know that I had when it came to the back side of things when it came to video editing and, and creativeness. So thank you for that for making me my best and making me better when it comes to doing what we're doing right now. And I that's why I love it. There's a lot of great times and frustrating times during such a campaign like that. But at the end of the day, you know, the things that we didn't do and the things that we did do. I overall, I'm very, very proud of the team for coming together. And I'm proud of you for being kind of like the the the composer of this gigantic orchestra of mixed instruments and you manage to get everyone to do things at a certain time and working together. So thank you, Yasmin, you did an outstanding job overall. And I'm not just saying that because you're sitting here in front of me, I would say that anytime. I think you did a great job overall. And I'm very, very thankful to have been part of that overall experience.

Yasmin George: 33:34

Thank you. Like it was an honor really to work with such talented people. And like I said, many of us haven't even worked together before. Right. And again, this goes back to the military community and the resiliency and the resourcefulness. Everyone just carry their weight and beyond to make it happen. You know, for them.

KP: 33:53

I mean, so think about thinking about how many different time zones we were in.

Yasmin George: 33:58

Yeah, definitely challenging, that's for sure. But we did really, I think we did really well. And I'm really proud of everyone.

KP: 34:06

To you know, Yasmin, for folks out there that have been listening to this show and are interested in connecting with you what's the best way that they can connect with you on social media or email? What social platforms are you on right now?

Yasmin George: 34:19

I primarily use Facebook. I've been starting Tik Tok lately, trying a new platform as well. And I'm definitely on LinkedIn, not active in terms of posting because my audience is more the chat I try to choose one channel to max is more on Facebook, but I definitely you know, open on LinkedIn. So if you do reach out to me on LinkedIn, feel free. But I definitely rather use social media because I want people to get to know me versus just send an email or go to my website, which is the trend lab.co But yeah, Facebook, LinkedIn are the primary ones if on social media.

KP: 34:58

Awesome, so I'll make sure I put all those down in the show notes. So if you're interested just scroll down to the if you're listening to this on a on the podcast, just scroll down to the bottom, you'll see all the show notes down there. If you're watching this on YouTube, you can same thing Go to the bottom, you'll see all the show notes down there, you'll see where you can connect with Yasmine. Is there anything that you'd like to tell everyone out there before we finish off the show today?

Yasmin George: 35:22

I would probably say Don't say no to opportunities. If there's an opportunity that shows up definitely ticket advantage of it. Because you never know what skill that you're going to acquire from it and the people that you're meeting you'll meet. So always be open, even if you're afraid, or you feel like you don't have the confidence to do something lean in. Because you really don't know what your capability is until you put yourself in that position or push yourself against that wall. And you'll be surprised, just like you said, KP like when you did this campaign, you realized how much more capability you had doings and you you leaned in, you're like, I've never done a campaign like this before, but you leaned in a lot. And you learned something new about yourself, you contributed tremendously to the team and to the campaign. And so just be more open to opportunities, seek out opportunities and realize that your potential is a lot more than you even think it is.

KP: 36:21

Yeah, that's actually really great advice, as far as challenging yourself, right? And trying new things. And that's sort of what we did there. Before we finish up, we got a couple of minutes left, would you mind sharing with everybody what a jade roller is?

Yasmin George: 36:36

So yes, this is a jade roller to tone and to, I guess, get blood circulation for your face.

KP: 36:47

See, I saw that on Yasmin's coffee table and I thought that was four feet.

Yasmin George: 36:51

Yeah. So I use it because I get a lot of sinus headaches. And so to alleviate the pressure I it works really well because it's also very cool. But that's what it's for and men and women can use. It's not just for women.

KP: 37:07

I think I do need that. They're like right here I got a wrinkle like right there that

Yasmin George: 37:12

knows that because it's it feels really good. Feels

KP: 37:16

good. So by the way, we're not getting paid by Jade roller. Advertisement there.

Yasmin George: 37:21

I'm gonna gift you one of these. For sure.

KP: 37:23

I need one. I need one I'm getting. I'm getting crow's feet over here and everything else need to fix?

Yasmin George: 37:29

Well, you actually you look a lot younger than your age, that's for sure. But the Jade roller will make you look even younger. So

KP: 37:40

Yasmin, thank you so much for the entertaining interview today. It's fascinating to hear your insights on marketing and branding. And I hope that anyone listening out there was able to gain a couple of ideas or some pieces of advice from Yasmin but if you're interested connecting with her, just scroll down to the show notes and find her on LinkedIn, tick tock, and Facebook as well. Or just go to our website, Yasmin. Thank you for joining the morning formation today.

Yasmin George: 38:06

Thank you so much for having me. I'm glad to help anyone. If they reach out especially from our community. We are like family and I really want to see everyone from our middle military community succeed and so if there's anything I can do to help, please don't hesitate to reach out. Thanks for having me.

KP: 38:21

That's what I know the honor is all mine and that's what it's all about. It's like family. So for everyone else out there and would you stay tuned, stay focused and stay motivated? Warriors Fallout